I am a Peruvian immigrant whose journey through Japan and South Korea shaped a global perspective, and ultimately led me to the United States, where I built my foundation as a journalist. My purpose has always been clear: helping people understand each other across cultures, languages, and systems.

I began my career as a reporter for Al Día, a respected Spanish language newspaper, along with other important news outlets in Philadelphia and South Jersey. Journalism taught me to listen deeply to uncover stories within our Latino communities and amplify them beyond the barrio. Sharing those voices changed narratives, opened doors, and restored dignity to people too often overlooked.

During the COVID-19 crisis, when misinformation threatened our families, I launched and produced my Spanish-language radio show, Al Ritmo de la Comunidad. My mission was urgent: deliver trusted, culturally relevant information in Spanish so our community could stay informed and safe.

I also served in the New Jersey state government, leading major communications and Latino outreach initiatives across health, education, banking, and policy. I helped drive record Latino enrollment numbers for Get Covered NJ, the state-based health exchange proving that culturally rooted communication transforms outcomes for real families.

Most recently, I served as the Spanish-language press strategist for Governor-Elect Mikie Sherrill, guiding communications from the primaries to her historic election victory. Through strategic outreach and strong relationships with Spanish-language media statewide, 68% of Latino voters supported Sherrill—making New Jersey history.

Across journalism, public service, advocacy, and strategy,

my purpose remains the same:
to elevate voices, build trust, and connect communities with the information and institutions that shape their lives.